Built around two powerful, seven-letter acronyms--FAILURE and SUCCESS--this breakthrough book provides an easy-to-follow, step-by-step process for readers who want to overcome those obstacles keeping them from achieving their goals. No question about it--failure is the real F word in our culture. Talk about a taboo topic In THE REAL F WORD, Matthew Cossolotto provides an easy-to-follow, step-by-step process for overcoming the seven FAILURE Traps that hold people back from achieving their goals and dreams. Aristotle wrote: "We are what we repeatedly do. Excellence, then, is not an act but a habit." The same can be said for failure. If you're feeling stuck and falling short of your potential in life, don't despair. Help is on the way. You can take control of your destiny by reprogramming your HabitForce so it works for you, not against you. How? Simply follow Cossolotto's three-step formula called "The Three Rs" - Recognize, Reject, and Replace.