Gaining Influence in Public Relations 2024 pdf epub mobi 电子书

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发表于2024-12-25

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出版者:

作者:Berger, Bruce K./ Reber, Bryan H.

出品人:

页数:292

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出版时间:2005-12

价格:$ 55.31

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isbn号码:9780805852936

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Gaining Influence in Public Relations 2024 pdf epub mobi 电子书图书描述

Public relations professionals know that power and influence are crucial to getting things done inside their organizations, yet many practitioners believe they are relatively powerless in these strategic moments. "Gaining Influence in Public Relations" explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.

Gaining Influence in Public Relations 2024 pdf epub mobi 电子书

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