What would you give to stand up at a press conference or go into any executive presentation, sales call, employee review, or media interview with confidence, knowing that whatever type of question is thrown at you, you'll be able to handle it? Now you can. Through Tough Questions-Good Answers you'll learn why there is no need to fear tough questions when you know how to identify them and craft your answer to reflect the message you want to deliver. To do that, this easy-to-read guide will show you how to create good messages first, and then deliver them effectively. Top media consultant Tom Calcagni presents his unshakeable What-Why-How technique proven time and again to be extremely effective for high-stakes public presentations. When you are faced with tough questions from determined board members, reporters, or members of the public--and in your every day communication with friends, family, and business associates--you'll learn how to control the interview, think before you speak, and deliver your message every time. You will develop the confidence and skills to craft results-driven answers to any type of question and be confident that the important ideas YOU want to express are heard--a system that can make the difference between success or failure for you and your company.