Global Strategic Management

Global Strategic Management pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Lasserre, Philippe
出品人:
页数:512
译者:
出版时间:2008-1
价格:601.00元
装帧:
isbn号码:9780230008366
丛书系列:
图书标签:
  • 战略管理
  • 全球化
  • 国际管理
  • 竞争优势
  • 企业战略
  • 战略规划
  • 领导力
  • 商业战略
  • 跨国公司
  • 全球市场
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具体描述

Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world's leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/lasserre/

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