This book is the first comprehensive analysis of the role played by consumption in the contemporary global political economy. Using an inter-disciplinary approach, Edward A. Comor assesses consumption as an increasingly influential mediator of cultures, power relations and the neo-liberal globalization project. The book uncovers contradictions and strategic opportunities stemming from both globalization and U.S. foreign policy after 9/11. Drawing on neo-Gramscian theory, media studies and other analytical frameworks, the author demonstrates that capitalist consumption - as a sociological institution - generally facilitates efforts to rule through consent in the absence of liberal democratic structures. However, largely as a result of its constitutive cultural influence, consumption also mediates how vested interests conceptualize desirable, feasible, and imaginable strategies. One result has been the exacerbation of reactionary policies amongst both status quo officials and a range of overseas and domestic opponents, from Islamic extremists to 'progressive' social movement organizations.