Corporate Entrepreneurship 2024 pdf epub mobi 电子书

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发表于2024-09-19

Corporate Entrepreneurship 2024 pdf epub mobi 电子书

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出版者:

作者:Burns, Paul

出品人:

页数:416

译者:

出版时间:2008-5

价格:$ 73.45

装帧:

isbn号码:9780230542631

丛书系列:

图书标签: UNNC

Corporate Entrepreneurship 2024 pdf epub mobi 电子书图书描述

This book offers an innovative look at the entrepreneurial advantage and how it can be harnessed and replicated within organizations, transforming them into market leaders. It is a UK authored Corporate Entrepreneurship textbook, authored by Paul Burns, Dean of Bedfordshire Business School and author of one of the bestselling core entrepreneurship textbooks. It includes real world case studies and quotations from entrepreneurial managers, strong pedagogy, step-by-step Corporate Entrepreneurship Audit, links to further reading and additional resources, and a companion website which provides additional resources for students and lecturers.The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrepreneurial manner.

Corporate Entrepreneurship 2024 pdf epub mobi 电子书

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