什麼是設計和建築企業的擁有者以及管理人員唯一感興趣的呢？在作者3年多的研究中重復地問過數以萬計的這類公司同樣的問題。他們的迴答是：“競爭力”。本書是在喬.鮑威爾先生以及萊斯大學建築研究所3年研究的基礎上編寫的。研究所開始定義詳細的運行特徵，這些特徵是在AEC行業內最強有力、最有影響的競爭因素。書中詳細闡明瞭世界上最具有競爭力的企業的特點，以及要成為行業領頭人所必須具備的條件。 What is it that keeps professionals in the AEC industry up at night if it is not their ability to design and build good buildings? It's their never-ending search for a competitive advantage - their ability, on a daily basis, to effectively compete for new work. The main concern of the millions of companies, large and small, engaged in creating the built environment across the world is their capacity to not only survive, but to also thrive, at a time when the global economy is dauntingly complex, constantly changing, and overwhelmingly competitive.

Drawing on a three-year research project conducted by the Rice University Building Institute, Joe M. Powell incorporates the experience and wisdom of over 80 international market leaders.

This book answers the following two questions:

1. What are the critical performance characteristics of the world's most competitive companies?

2. What will be required to join the next generation of global market leaders?

Order your copy today and discover the answers.

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設計和建築業中的新競爭力