发表于2024-08-20
Analysis for Marketing Planning 2024 pdf epub mobi 电子书
图书标签: 教科书 Marketing
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Analysis for Marketing Planning 2024 pdf epub mobi 电子书