Analysis for Marketing Planning 2024 pdf epub mobi 电子书
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发表于2024-08-20
Analysis for Marketing Planning 2024 pdf epub mobi 电子书
Analysis for Marketing Planning 2024 pdf epub mobi 电子书
Analysis for Marketing Planning 2024 pdf epub mobi 电子书
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出版者:
作者:Lehmann, Donald R./ Winer, Russell S.
出品人:
页数:312
译者:
出版时间:2007-11
价格:$ 124.87
装帧:
isbn号码:9780073529844
丛书系列:
图书标签: 教科书 Marketing
Analysis for Marketing Planning 2024 pdf epub mobi 电子书 图书描述
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
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