Health Services Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-25

Health Services Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Thomas, Richard K.

出品人:

页数:176

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出版时间:2007-10

价格:$ 56.49

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isbn号码:9780387736044

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Health Services Marketing 2024 pdf epub mobi 电子书图书描述

For today's busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

Health Services Marketing 2024 pdf epub mobi 电子书

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