Designed for those who want to take charge of their lives by starting a business, "The Entrepreneur's Guide" series provides practical, accessible, and authoritative advice on all the major issues in establishing and growing a new venture - from writing a business plan to hiring the best people to managing cash flow. Each book, written by an expert in the field, includes wisdom, tales from the trenches, worksheets, templates, sample documents, and resource lists. In short, the series helps entrepreneurs leverage their time and money, giving them confidence and making the road to success smoother and more certain.Whether the goal is to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, former ad man, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability - which can be learned - counts more than ever if an entrepreneur wants to make it over the magical "five-year hump" and on to lasting business success. Step by step, Chambers illustrates the techniques of effective business writing, with numerous examples and applications throughout. Besides expert advice and insights, the book includes: examples and practical guidance, exercises, templates, cases, glossary, and an appendix with model letters and plans.