How to Price 2024 pdf epub mobi 电子书

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发表于2024-11-08

How to Price 2024 pdf epub mobi 电子书

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出版者:Cambridge University Press

作者:Oz Shy

出品人:

页数:448

译者:

出版时间:2008-1-14

价格:USD 42.00

装帧:Paperback

isbn号码:9780521715645

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How to Price 2024 pdf epub mobi 电子书图书描述

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.

How to Price 2024 pdf epub mobi 电子书

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