Introduction to Hospitality

作者:Walker, John R.

页数:656

出版时间:2008-4

价格:807.00元

isbn号码:9780135139288

图书标签:美国教科书English

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition.Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers.It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

用户评价

作为一本教科书，写得倒是生动有趣~~

作为一本教科书，写得倒是生动有趣~~

作为一本教科书，写得倒是生动有趣~~

作为一本教科书，写得倒是生动有趣~~

作为一本教科书，写得倒是生动有趣~~