Interactive Services Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-27

Interactive Services Marketing 2024 pdf epub mobi 电子书

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出版者:

作者:Fisk, Raymond P./ Grove, Stephen J./ John, Joby

出品人:

页数:304

译者:

出版时间:2007-8

价格:1448.00元

装帧:

isbn号码:9780618641802

丛书系列:

图书标签: 路学习

Interactive Services Marketing 2024 pdf epub mobi 电子书图书描述

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

Interactive Services Marketing 2024 pdf epub mobi 电子书

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