Convergence Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-29

Convergence Marketing 2024 pdf epub mobi 电子书

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出版者:Wiley

作者:Richard Rosen

出品人:

页数:208

译者:

出版时间:2009-2-3

价格:USD 24.95

装帧:Hardcover

isbn号码:9780470164938

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Convergence Marketing 2024 pdf epub mobi 电子书图书描述

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.

Convergence Marketing 2024 pdf epub mobi 电子书

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