Strategic Communications for Nonprofits 2024 pdf epub mobi 电子书

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发表于2024-11-29

Strategic Communications for Nonprofits 2024 pdf epub mobi 电子书

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出版者:

作者:Griggs, Henry

出品人:

页数:177

译者:

出版时间:2008-9

价格:274.00元

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isbn号码:9780470181546

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Strategic Communications for Nonprofits 2024 pdf epub mobi 电子书图书描述

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The bookoffers a unique combination ofstep-by-step guidance on effective media relations andassistance in constructingand developing an overall communications strategy aimed atcreating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Strategic Communications for Nonprofits 2024 pdf epub mobi 电子书

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