Modern Competitive Strategy 2024 pdf epub mobi 电子书

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发表于2024-11-29

Modern Competitive Strategy 2024 pdf epub mobi 电子书

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出版者:

作者:Walker, Gordon

出品人:

页数:352

译者:

出版时间:2008-12

价格:$ 210.46

装帧:

isbn号码:9780073381381

丛书系列:

图书标签: 战略商业

Modern Competitive Strategy 2024 pdf epub mobi 电子书图书描述

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Modern Competitive Strategy 2024 pdf epub mobi 电子书

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