International Marketing and Export Management 2024 pdf epub mobi 电子书

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发表于2024-12-03

International Marketing and Export Management 2024 pdf epub mobi 电子书

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出版者:

作者:Albaum, Gerald/ Duerr, Edwin

出品人:

页数:736

译者:

出版时间:2008-8

价格:$ 145.77

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isbn号码:9780273713876

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International Marketing and Export Management 2024 pdf epub mobi 电子书图书描述

This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports. There is increased coverage of the 2 most important emerging markets of the the 21st century; China and India. New cases from companies including Dell, Unilever and Microsoft help students apply the theory.

International Marketing and Export Management 2024 pdf epub mobi 电子书

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