Marketing Financial Services 2024 pdf epub mobi 电子书

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发表于2024-09-13

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出版者:Palgrave Macmillan

作者:Jillian Farquhar

出品人:

页数:404

译者:

出版时间:2010-5-19

价格:EUR 45.99

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isbn号码:9780230201187

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Marketing Financial Services 2024 pdf epub mobi 电子书图书描述

Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions -- and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. This second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.

Marketing Financial Services 2024 pdf epub mobi 电子书

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