Marketing Communications Industry 2024 pdf epub mobi 电子书

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发表于2024-12-01

Marketing Communications Industry 2024 pdf epub mobi 电子书

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出版者:

作者:Ahluwalia, Raunica

出品人:

页数:189

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出版时间:

价格:$ 33.84

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isbn号码:9788178298689

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Marketing Communications Industry 2024 pdf epub mobi 电子书图书描述

Marketing Communications Industry (MCI) is critical to the Indian economy as it creates competitive advantages for sustenance of indigenous enterprises in the face of intense global competition and knowledge-based economy. Developments in the field of MCI are leading towards a new class of knowledge, savvy entrepreneurs and knowledge/technology driven enterprises. The analytical case studies presented in this book are about the new breed of entrepreneurs who have started their ventures without the support of large corporations. They are known for employing highly ethical and innovative management practices in the realm of new venture creation and growth, and foster innovation and new business formations through an independent corporate setting.

Marketing Communications Industry 2024 pdf epub mobi 电子书

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