This book delivers another critical tool for connecting with decision-makers to make more and bigger sales. The book offers a new sales approach: stop selling and start helping customers win, win bigger, and win more often. Customers only care about one thing: value. And the only proven way to increase sales productivity is to deliver new and different forms of value. Salespeople must become experts in their customers' businesses and help them generate better results. Readers will learn that evolving from 'salespeople' to 'businesspeople who sell' will earn them a seat at the table - the place reserved for those select people who guide the strategic direction of an enterprise. The book gives practical advice on how to better connect with executives and decision makers. When they can do this, salespeople will be in a position to create demand for their products and services, protect their core business, and close more sales.