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Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載

Contemporary Direct and Interactive Marketing
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For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.

Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載

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發表於2024-11-26

Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載

Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載

Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載


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出版者:
作者:Spiller, Lisa D., Ph.D./ Baier, Martin
出品人:
頁數:504
譯者:
出版時間:2009-2
價格:$ 165.74
裝幀:
isbn號碼:9780136086109
叢書系列:

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Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
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Contemporary Direct and Interactive Marketing 2024 pdf epub mobi 電子書 下載

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