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The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书

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发表于2024-11-26

The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书

The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书

The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书


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出版者:
作者:Corsi, Patrick
出品人:
页数:320
译者:
出版时间:2009-3
价格:$ 105.00
装帧:
isbn号码:9781848211049
丛书系列:

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The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书 图书描述

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书
The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书
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The Marketing of Technology Intensive Products and Services 2024 pdf epub mobi 电子书

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