Inside the Mind of the Shopper 2024 pdf epub mobi 電子書 下載


Inside the Mind of the Shopper

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What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior-how shoppers make buying decisions as they move through supermarkets and other retail stores-and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.

Inside the Mind of the Shopper 2024 pdf epub mobi 電子書 下載

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Inside the Mind of the Shopper 2024 pdf epub mobi 電子書 下載

Inside the Mind of the Shopper 2024 pdf epub mobi 電子書 下載

Inside the Mind of the Shopper 2024 pdf epub mobi 電子書 下載



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出版者:Wharton School Publishing
作者:Herb Sorensen
出品人:
頁數:256
譯者:
出版時間:2009-05-16
價格:USD 34.99
裝幀:Hardcover
isbn號碼:9780137126859
叢書系列:

圖書標籤: 心理學  Retailing  營銷  經濟學   


Inside the Mind of the Shopper 2024 pdf epub mobi 電子書 下載
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