Business Ethics

作者:Henn, Stephen K.

页数:192

出版时间:2009-6

价格:434.00元

isbn号码:9780470450673

There's a "new normal" in business ethics Despite all the words and regulations aimed at building ethical and responsible organizations, observed misbehavior has increased-think of the Siemens scandal and Bernie Madoff. "Business Ethics: A Case Study Approach" confronts the brutal fact about business ethics as it exists today-it's not working. This stirring casebook powerfully draws a direct line between ethics and business performance-that is, the sounder your company's ethical foundation, the stronger it will perform in brand recognition, sales, customer satisfaction and loyalty, employee productivity, and even in reduced regulatory burdens. So, how can you develop leadership that sets the right tone at the top? Author and ethics professional Stephen Henn answers that question with candidly insightful case studies that look at every angle of ethical lapses, including: A CFO's Dilemma The Duke University Lacrosse Scandal Arthur Andersen The Stanford Prison Experiment The Smithsonian Institution Firestone/Ford Tire Recalls Jordan's Furniture Whirlpool and Leadership Development Ponzi Schemes And many more Examining the old mind-sets and dogmas on business ethics and holding them up to the light of day, "Business Ethics: A Case Study Approach" reveals how the ethical health of your organization will forecast whether or not it outperforms the competition. This is your twenty-first-century rule book for understanding the "new normal" in business ethics.