Wake Me Up When the Data is Over 2024 pdf epub mobi 电子书

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发表于2024-11-13

Wake Me Up When the Data is Over 2024 pdf epub mobi 电子书

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出版者:

作者:Silverman, Lori L. 编

出品人:

页数:320

译者:

出版时间:2009-2

价格:253.00元

装帧:

isbn号码:9780470483305

丛书系列:

图书标签: 讲故事

Wake Me Up When the Data is Over 2024 pdf epub mobi 电子书图书描述

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Wake Me Up When the Data is Over 2024 pdf epub mobi 电子书

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