Sex in Advertising

出版者:Routledge

作者:Tom Reichert

页数:312

出版时间:2003-1-12

价格:GBP 100.00

装帧:Hardcover

isbn号码:9780805841176

A study of important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Scholars and popular writers answer these questions as they address the following issues associated with sex in the advertising environment: gender differences and representation; unintended social effects; subliminal embeds; appeals to the homosexual community; and new media. The work contains a blend of perspectives including original experimental studies, interpretative and historical analyses, and cultural critiques.