The Global Market 2024 pdf epub mobi 电子书

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发表于2024-12-29

The Global Market 2024 pdf epub mobi 电子书

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出版者:Jossey-Bass

作者:Quelch, John A. (EDT)/ Deshpande, Rohit/ Quelch, John A./ Deshpande, Rohit (EDT)

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页数:432

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出版时间:2004-05-31

价格:USD 48.00

装帧:Hardcover

isbn号码:9780787968571

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The Global Market 2024 pdf epub mobi 电子书图书描述

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

The Global Market 2024 pdf epub mobi 电子书

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