Markets from Culture 2024 pdf epub mobi 电子书


Markets from Culture

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发表于2024-11-19

Markets from Culture 2024 pdf epub mobi 电子书

Markets from Culture 2024 pdf epub mobi 电子书

Markets from Culture 2024 pdf epub mobi 电子书



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出版者:
作者:Thornton, Patricia H.
出品人:
页数:240
译者:
出版时间:2004-3
价格:$ 59.33
装帧:
isbn号码:9780804740210
丛书系列:

图书标签: theory  Iinstitutional   


Markets from Culture 2024 pdf epub mobi 电子书 图书描述

Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing--its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.

Markets from Culture 2024 pdf epub mobi 电子书

Markets from Culture 2024 pdf epub mobi 电子书
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