Primal Branding 2024 pdf epub mobi 电子书

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发表于2024-12-15

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出版者:

作者:Hanlon, Patrick

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页数:0

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出版时间:2006-2

价格:$ 67.79

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isbn号码:9781400132195

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Primal Branding 2024 pdf epub mobi 电子书图书描述

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.

Primal Branding 2024 pdf epub mobi 电子书

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