Boiling the It Frog

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出版者:Booksurge Publishing
作者:Thrasher, Harwell
出品人:
页数:194
译者:
出版时间:2007-2
价格:154.00 元
装帧:Paperback
isbn号码:9781419664151
丛书系列:
图书标签:
  • 社会评论
  • 文化批判
  • 政治
  • 社会学
  • 行为改变
  • 心理学
  • 隐蔽说服
  • 渐进式改变
  • 风险意识
  • 系统性思维
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具体描述

Driving a car doesn't require knowledge of cylinder heads and compression ratios, and you don't have to understand software and hardware to make optimum use of Information Technology. It's the people managing and using the technology who are important - not the technology itself - and this is a book about those people, their limitations in coping with technology, and how they can better deal with those limitations. This book is for everyone who is frustrated with Information Technology, and for every non-technical person who is at the mercy of a seemingly uncooperative IT organization. It's for business people who want to better understand IT, and for IT people who want to know why their jobs are so difficult and unappreciated. Every manager, executive and knowledge worker in today's world uses information systems, and most of these people have a relationship - good or bad - with some part of an IT organization. This book gives you the information you need to improve your relationship with IT. And with that improved relationship, you can make your own job more successful.

《静默之潮:数字时代的隐秘秩序与人类心智的重塑》 一本深入剖析现代信息洪流如何悄无声息地改变我们认知世界、构建自我身份,并最终塑造社会结构的深度著作。 在喧嚣的时代背景下,我们如同置身于一场永不停歇的数字风暴之中。这部著作并非关于具体的科技产品或新兴的应用,而是聚焦于那股更为深层、更具渗透性的力量——信息结构本身的演变,及其对人类心智运作模式的不可逆转的影响。 《静默之潮》的核心论点在于:我们对“信息”的获取方式、处理速度和内在偏好,正在被无形的算法和界面设计所重塑,这种重塑远比我们感知到的更为剧烈和根本。作者以社会学、认知心理学和符号学交叉的独特视角,构建了一个关于“注意力经济”下人类心智状态的详尽图谱。 第一部分:感官的重定向与认知的碎片化 本书的开篇追溯了从印刷时代到电子媒介的演变历程,但重点并非技术更迭的时间线,而是媒介形态如何训练我们的“感知肌肉”。作者提出了“饱和延迟危机”这一概念,描述了在海量信息涌入时,大脑处理深度叙事和复杂逻辑链条的能力如何被持续的快速切换所削弱。 深入分析了现代界面(无论是屏幕还是应用程序)所采用的“即时反馈循环”机制,揭示了这些机制如何劫持了大脑的奖赏回路。这种劫持导致了对“平稳、持续的关注”的天然排斥,转而寻求短暂、高频的刺激尖峰。书中详尽分析了这种结构性偏好如何影响教育、政治讨论乃至个人情感联结的深度。 案例研究:意义的稀释 详细考察了“头条化”趋势对复杂社会议题(如气候变化、全球经济政策)的解构过程。作者认为,当一个议题被压缩到只能以短小的、情绪驱动的片段呈现时,其内在的因果关系和时间跨度便被彻底抹除了,留下的是纯粹的、易于消耗的立场符号。 心智地图的重绘 探讨了基于超链接和非线性阅读习惯,个体如何构建其对世界知识的内在地图。这种地图倾向于“点状知识集群”,而非传统的“结构化知识树”,从而在需要跨领域整合信息时,表现出显著的认知瓶颈。 第二部分:算法之镜:自我身份的外部化构建 本书的第二部分转向对“数字身份”的深层解剖。作者认为,在数字生态中,我们的自我认知不再是完全内省的结果,而是大量外部反馈数据(点赞、评论、推荐、算法预测)的交织产物。 “回音室的结构性陷阱” 是本节的重点。这不仅仅是政治极化的问题,而是一种关于“存在感验证”的心理机制。算法通过精准识别并强化用户已有的信念和偏好,创造了一个看似舒适却高度限制性的认知空间。书中分析了这种外部化构建对个人自主性和创造力的潜在威胁。当“我们是谁”越来越依赖于“系统认为我们是谁”时,真正的自我探索便被边缘化。 符号消费与身份漂移 探讨了符号化消费(购买特定品牌、关注特定群体)如何在信息流中被无限放大,成为比实际行动更重要的身份标识。作者提出了“身份的流体化”现象——个体为了适应不同平台的反馈机制,不断调整其表达方式,导致核心价值的松动。 透明化的悖论 审视了大数据时代下,个体对自身“被观测”状态的集体性适应。这种适应并非完全的恐惧,而是一种近乎宿命论的接受,甚至演变为一种“表演式透明”。个体主动填补数据空白,以期换取系统的青睐或减少被误判的风险。 第三部分:社会契约的无声侵蚀 在最后一部分,《静默之潮》将视野拓展至宏观社会层面,探讨信息结构对集体行动和民主治理的深远影响。 作者强调,现代社会的基础是信任和共同的现实基础。当信息分发机制被优化为最大化参与度而非信息准确性时,这种共同基础便开始瓦解。书中详细分析了“叙事竞争”如何取代“事实辩论”,成为社会议程设置的主导模式。 时间感的错位 批判了信息传播的实时性对长期规划和历史视角的侵蚀。现代的“紧急性”总是压倒了“重要性”,导致社会集体倾向于应对眼前的危机,而对结构性、长期性的挑战表现出深刻的无力感。 “共识的自动化” 探讨了社交媒体平台在不经意间扮演的“事实仲裁者”角色。当一个叙事达到特定的传播阈值后,即使缺乏实质性证据,它也会被视为“普遍认知”,从而自动排挤其他解释框架,这是一种去中心化的、但极权式的共识建立方式。 结语:重夺心智的疆域 《静默之潮》并非一本反技术或呼吁回归原始的著作。相反,它呼吁读者进行一场深刻的认知自救。作者在结尾处提出了一系列关于如何培养“数字抵抗力”的策略,这些策略植根于对媒介本质的深刻理解,而非简单的技术回避。这包括重建对慢阅读的耐心、有意识地在不同信息密度之间切换,以及构建“非算法中介”的真实社群。 本书的价值在于,它强迫我们直面一个事实:我们所处的环境并非中立的管道,而是一个积极塑造我们思维的生态系统。要保持人类心智的自主性,我们必须学会审视并管理那些塑造我们心智的“静默之潮”。这是一部献给所有在信息迷雾中寻求清晰方向的思考者的指南。

作者简介

Harwell Thrasher is an author, speaker and advisor specializing in the human side of Information Technology. Harwell shows IT and business people how to work together more effectively by taking the magic out of IT. He sometimes describes himself as a "jiggler" because he helps unstick companies and IT organizations who are stuck in their old ways of doing things. Harwell founded MakingITclear, Inc. in 2002 after more than thirty years of experience working in and around IT organizations. In those thirty years Harwell developed and managed systems, created an Internet payroll product, totally revamped the systems and processes for a financial services business, performed technology due diligence for over twenty acquisitions in the U.S., Canada, the U.K., and Switzerland, and helped acquired companies integrate their IT strategies with the strategy of the acquiring company. A graduate of MIT's Sloan School of Management, Harwell is an Atlanta native. See Harwell's web site at www.makingITclear.com for more information and for a free monthly email newsletter.

目录信息

Introduction: We're off to see the wizard: pulling back the curtain. Who should read this book. This is not a technical book. How to get the most value from this book
Poof, There it is! Magic in IT isn't a good thing.
-Secret 1: Technology that crosses the line into magic leads to unreasonable trust, illogical thinking, and inappropriate wizardry. Secret 2: New technology always disappoints before it succeeds
In IT we trust?
-Secret 3: Information Technology is all about infrastructure, projects, maintenance, strategy, and trust. Secret 4: If your company doesn't have a mutually trusting relationship with its IT organization, then IT won't be successful.
The stuff inside your walls: IT infrastructure.
-Secret 5: IT infrastructure is just like the stuff inside the walls of your house. Secret 6: There is no "right" amount of money to spend on IT infrastructure. Secret 7: Almost any software and hardware will work in the short term, but you'll see the difference in the long term. Secret 8: The fewer Information Technology products you have, the better off you'll be, as long as you've chosen good products.
Keeping the pipes clean: optimizing your IT infrastructure.
-Secret 9: Keeping software users up-to-date on current versions is much more difficult than you'd think. Secret 10: If you're going to use off-the-shelf software, then use the business processes that come with it. Otherwise you're just paving the cow paths. Secret 11: The biggest revolution in Information Technology in years is in the area of middleware, integration broker technology, and web services.
Think of a number between 1 and 1,000: Picking the right projects.
-Secret 12: A key to successful IT projects is selecting the right projects to do. A bad project selection process will lead you to the wrong projects. Secret 13: Using Return on Investment (ROI) for project selection is a ticket to failure unless some stringent rules for calculating ROI are put in place. Secret 14: Adding strategic alignment to the project selection process ensures that IT projects move the company in the right direction.
You want it when? Making projects successful.
-Secret 15: Good project management is asking the right questions. Secret 16: All projects have risk. Good projects deal with it, and bad projects just hope for the best. Secret 17: Most projects fail for the same reasons.
It's not just like tuning up the car: Maintenance---keeping up with business change.
-Secret 18: Software "maintenance" follows different rules from hardware maintenance, and should be planned and budgeted differently.
Are we there yet? Creating an IT strategy.
-Secret 19: An IT organization without an IT strategy is like a sailing ship without a destination: it's anybody's guess where you're going or when you'll get there. But pick a destination, and you'll begin to see progress. Secret 20: The IT organization should actively participate in setting business strategy in order to leverage their technology expertise for maximum business benefit.
Can nine women have a baby in a month? QCSS---pick three.
-Secret 21: When you define the requirements for a project, you can't specify quality, cost, schedule and scope; only three of the four can be required, and the other variable is dependent on the process being used for the project. Secret 22: Adding more resources to an IT project (especially one that's running late) can make it take longer.
How'd we get into this mess? Why isn't Information Technology simple?
-Secret 23: Information Technology seems more complex than it has to be.
Simple, simpler, simplest: How to simplify Information Technology.
-Secret 24: The easiest way to simplify technology is to not use it at all. Secret 25: Lack of focus leads to unnecessary complexity. Follow the 80-20 Rule to focus on the important things, and your IT will be simpler. Secret 26: Systems are unwieldy and complex because we let them get that way. To make systems simpler, keep project scope under control. Secret 27: Systems that are built in layers are much easier to manage and change.
Your system was bad today: Building a partnership.
-Secret 28: The Information Technology organization is your partner in creating and managing systems and data, with shared responsibilities. Secret 29: Emotionally, it's more difficult to deal with a system problem that you inherit in a new job.
Parlez vous Anglais? Dealing with IT people.
-Secret 30: IT people are very focused on the how, not on the what. The most common mistakes they'll make are errors caused by doing the wrong things, not by doing things wrong. Secret 31: The best way to communicate with an IT organization is to talk to members of the organization as if they're from a foreign country and don't speak English very well. Secret 32: Motivate an IT organization the same way you'd motivate any other organization, by measuring its contribution to business success.
Sprechen sie Business? Dealing with business people.
-Secret 33: Although business people want long-term success, they easily get caught up in the apparent urgency of shorter-term goals. The most common mistakes they'll make are errors caused by a focus on inappropriate shorter-term goals. Secret 34: Like IT people, some business people are also somewhat focused on the how, but often inappropriately so. Overly-specific definition of system requirements by the business is a leading cause of excessive IT spending and low IT morale. Secret 35: Good IT analysis work can ensure that the real problem is being solved---not just a symptom. But a business focus on symptoms will prevent work on the real problems. Secret 36: Telling someone in the IT organization about a problem doesn't mean that the IT organization is committed to fix it: but business people tend to see things that way. Secret 37: The best way for IT to communicate with a business user is by using the language of the business---not the language of IT.
Have your "guy" do it: Should IT be outsourced? Offshored?
-Secret 38: Parts of IT can be outsourced or offshored, but it's a business decision, with risks and rewards.
Who's the designated driver? How to improve your IT organization.
-Secret 39: When you look past the technology itself, IT is all about change: changing the business in ways that make it more efficient and effective. Secret 40: To increase the effectiveness of an IT organization, align direction, leadership and resources. Secret 41: Achieve you IT objectives faster by focusing on what's truly important. Focus includes preventing work on things that aren't relevant or productive. Secret 42: To increase the efficiency of an IT organization, optimize people, processes, and tools. Secret 43: To achieve IT objectives which are important but not critical, take advantage of your company's "wind direction."
Putting it all together.
-Secret 44: We wouldn't be where we are if we'd planned it: but now that we're here, we don't have to stay.
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