Widespread use and acceptance of the World Wide Web in the home and office has eclipsed many other technological advances. Next-generation tools like Web 2.0 sit on the cutting edge of profound changes that will-and have already begun to-transform librarianship. Medical Librarian 2.0 is a vital resource for understanding and implementing these revolutionary technologies. The essays in this groundbreaking collection offer a comprehensive look at the potential uses and effects of Web 2.0 in reference services. Designed not only as an examination of current technology but as a resource for practical applications as well, Medical Librarian 2.0 is both comprehensive and accessible. This important collection includes informative, in-depth essays that cover the evolving spectrum of digital resources. Through detailed explorations of current tools and programs, as well as the ways institutions have implemented them to better serve both patrons and staff, this text provides the insight and necessary awareness required for libraries to flourish in the 21st century. Contributors to Medical Librarian 2.0 discuss: the tools and applications shaping Web 2.0 extending these vibrant technologies into librarianship with Library 2.0 virtual reference services in academic health science libraries e-mail, chat, and web forms in the changing landscape of reference services syndicated information delivery via RSS and its integration producing, using, organizing, and distributing podcasts challenges to and successes of streaming video in health sciences libraries social networking, social media sharing, and social bookmarking tools tagging, peer production, blogs, and folksonomy open source software and content management systems like Drupal wikis and the organizational knowledgebase creating and utilizing blended applications and mashups current concerns over data and security and many other important topics! With a wealth of tables, diagrams, web