Branding Your Business 2025 pdf epub mobi 电子书

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发表于2025-02-07

Branding Your Business 2025 pdf epub mobi 电子书

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出版者:

作者:Hammond, James

出品人:

页数:224

译者:

出版时间:2008-5

价格:$ 24.95

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isbn号码:9780749450731

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Branding Your Business 2025 pdf epub mobi 电子书图书描述

A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit, and how to use marketing NLP and psychological principles to make an impact. Basedon the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enablingentrepreneurs to improve profits.

Branding Your Business 2025 pdf epub mobi 电子书

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