Marketing

出版者:Prentice Hall

作者:Gary Armstrong

页数:0

出版时间:2008-8-1

价格:USD 181.67

装帧:Paperback

isbn号码:9780138157180

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving forcebehind every marketing strategy.