Crafting & Executing Strategy

出版者:McGraw-Hill/Irwin

作者:Arthur Thompson

页数:656

出版时间:2009-1-26

价格:$ 173.46

装帧:Paperback

isbn号码:9780077247690

图书标签:思维

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Thompson, Strickland and Gambles', "Crafting and Executing Strategy, 17e" presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. An attractive collection of 20 readings that amplify important topics in managing a company's strategy-making, strategy-executing process is included in this "Text and Readings" version to provide students with a taste of the literature of strategic management before tackling cases or simulation projects.