Sales and Distribution Management 2024 pdf epub mobi 电子书

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发表于2024-12-02

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出版者:Response Books

作者:Venugopal, Pingali

出品人:

页数:340

译者:

出版时间:2008-9

价格:$ 33.84

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isbn号码:9788178298481

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Sales and Distribution Management 2024 pdf epub mobi 电子书图书描述

"Sales and Distribution Management: An Indian Perspective", adopts a customer-centric approach to sales and distribution management where strategic and operational decisions are made keeping the end consumer in mind. It develops a framework to integrate the sales and distribution management functions with other marketing mix elements so that there is no overlap with other functions of the marketing department. This book also describes the service orientation required for selling different products and the importance of behavioral transactions that need to take place for a sale to complete. Generalized frameworks are built using examples from industrial products, consumer products and services.

Sales and Distribution Management 2024 pdf epub mobi 电子书

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