Advertising Best Practices 2008-2009 is an authoritative, insiders perspective on the newest trends and best campaign strategies of the past year, as well as the next big thing to prepare for in the year to come. Featuring Presidents and CEOs representing some of the nations leading advertising agencies, this book provides a broad yet comprehensive overview of how leaders in the industry approach the challenge of developing creative and attention-grabbing campaigns that stand out in today's barrage of media. The authors weigh in on the significance of viral advertising and marketing, global branding, and user-generated media in today's business world, and provide real-world examples of both new and traditional media campaigns of the past year that have caught the eyes of consumer and industry leaders alike. From the benefits and challenges of utilizing an integrated marketing strategy to the continued importance of proper positioning in the marketplace, these experts comment on 2008's largest advertising movements and share their advice for staying up to date on what trends 2009 may hold.