Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research. The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables. Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.
發表於2024-12-28
Communication Research Measures II 2024 pdf epub mobi 電子書 下載
圖書標籤: 傳播學 研究方法 methodology communication E
量錶神作。第一次接觸就是要翻譯,對統計學文盲簡直是場災難。
評分量錶神作。第一次接觸就是要翻譯,對統計學文盲簡直是場災難。
評分親愛的魯賓教授夫婦。。。。。。。。。。。。。
評分量錶神作。第一次接觸就是要翻譯,對統計學文盲簡直是場災難。
評分親愛的魯賓教授夫婦。。。。。。。。。。。。。
Communication Research Measures II 2024 pdf epub mobi 電子書 下載