Advertising and the Mind of the Consumer 2025 pdf epub mobi 电子书

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发表于2025-02-02

Advertising and the Mind of the Consumer 2025 pdf epub mobi 电子书

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出版者:

作者:Sutherland, Max/ Sylvester, Alice K.

出品人:

页数:384

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出版时间:2009-10

价格:$ 30.45

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isbn号码:9781741755992

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Advertising and the Mind of the Consumer 2025 pdf epub mobi 电子书图书描述

By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.

Advertising and the Mind of the Consumer 2025 pdf epub mobi 电子书

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