Consumer Behaviour 2024 pdf epub mobi 电子书

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发表于2024-12-26

Consumer Behaviour 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons

作者:Martin M. Evans

出品人:

页数:576

译者:

出版时间:2009-3-31

价格:GBP 48.99

装帧:Paperback

isbn号码:9780470994658

丛书系列:

图书标签: jamal foxall behaviour, and Martin GOrdon Evans Consumer

Consumer Behaviour 2024 pdf epub mobi 电子书图书描述

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more ‘student centred’ than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses. Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

Consumer Behaviour 2024 pdf epub mobi 电子书

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