Contents
Visual Resources
Alternate Contents
Preface

Chapter 1: Analyzing Literacy Events
What Is Literacy?
*Sylvia Scribner. “Literacy in Three Metaphors.”
Literacy Campaign Posters
Page to Screen: Print Culture and Digital Media
*Gunther Kress. from Literacy in the New Media Age.
Words, Images, and the Design of the Page
*“Chaos in the Crescent City.”
Literacy Narratives
*Eudora Welty. from One Writer’s Beginnings.
*Malcolm X. from Autobiography of Malcolm X.
Conor Boyland. “Confessions of an Instant Messenger.”
Analyzing Literacy Events
*Shirley Brice Heath. “Talk is the thing.”
*Margaret J. Finders. “Note-Passing: Struggles for Status.”
The Assignment: Writing an Analysis of a Literacy Event
Sample Student Papers
*Russell Kim. “Petitioning the Powers.”
*Valery Sheridan. “’Please, order whatever you want. I insist’: Ordering Meals at the Burning Spear Country Club as a Literacy Event.”

Chapter 2: Generations
Arlie Russell Hochschild, “Gen (Fill in the Blank): Coming of Age and Seeking an Identity”
Thomas Hine, “Goths in Tomorrowland”
*Pew Research Report, “A Portrait of ‘Generation Next’: How Young People View their Lives, Future, and Politics”
*Wyatt Mason, “My Satirical Self”
Making Connections: Where Generations Meet
*E.B. White, “Once More to the Lake”
Gloria Naylor, “Kiswana Brown”
*Courtney E. Martin, “The Problem with Youth Activism”
Margaret Mead, “We Are All Third Generation”
VISUAL CULTURE–Representations of Youth Culture in Movies
James Gilbert, “Juvenile Delinquency Films”
FILM CLIP–Hollywood Stars: Brando, Dean, and Monroe
FIELDWORK–Ethnographic Interviews
Susan D. Craft, Daniel Cavicchi, and Charles Keil, “My Music”
MINING THE ARCHIVE–Life Magazine

Chapter 3: Schooling
Theodore Sizer. “What High School Is.”
*Jean Anyon. “Social Class and the Hidden Curriculum of Work.”
*Visual Essay: Analyzing College Viewbooks.
Making Connections: Memories of Home and School.
*Richard Rodriguez. “The Achievement of Desire.”
Min-Zhan Lu. “From Silence to Words: Writing as Struggle.”
*Jane Jacobs. “Credentialing vs. Educating.”
June Jordan. “Nobody Mean More to Me Than You and the Future Life of Willie Jordan.”
Visual Culture: Picturing Schooldays.
Film Clip: Reading and Writing about Film: Reviews, Histories, Criticism.
Fieldwork: Classroom Observations
“Cross-Curricular Underlife”
Mining the Archive: Textbooks from the Past

Chapter 4: Images
Stuart Ewen and Elizabeth Ewen, “In the Shadow of the Image”
Vertamae Smart-Grosvenor, “When You Meet Estella Smart, You Been Met!”
Suggestions for Reading Advertising
MAKING CONNECTIONS: Images of Gender
*John Berger, “Ways of Seeing”
*Richard Leppert, “The Female Nude: Surfaces of Desire”
Visual Essay: Reading the Gaze: Gender Roles in Advertising *(new visuals)
Visual Essay: Public Health Messages
*Suggestions for Creating Print Ads from Adbusters
*Philip Gefter, “Icons: Fact, Fiction, or Metaphor?”
Visual Essay: Rewriting the Image
*Film Clip: Camera Work: Optical Point-of-View
Camera Work and Editing: Some Useful Terms
Fieldwork: Taking Inventory
Mining the Archive: Advertising Through the Ages

Chapter 5: Style
Dick Hebdige. “Style in Revolt: Revolting Style.”
Visual Essay: Graphic Design in Rock Culture
*Ariel Levy. “Women and the Rise of Raunch Culture.”
Making Connections: Theme Parties
Mark Lawson. “The Very Nasty Party.”
Shana Pearlman. “Mistaken Identity: The Peril of Theme Parties.”
*Visual Essay: Street Fashion(Lolo Veleko)
*Making Connections: Geek Culture
*David Brooks. “The Alpha Geeks.”
*Benjamin Nugent. “Who’s a Nerd, Anyway?”
*Adam Rogers. “Geek Love.”
Rob Walker. “Aura.”
*Visual Essay: Reading Labels, Selling Water.
Film Clip: Makeup and Costumes: Monsters and the Middle Ages.
Mining the Archive: Race and Branding.

Chapter 6: Public Space
Tina McElroy Ansa, “The Center of the Universe”
*Barry Lopez, “Caring for the Woods”
John Fiske, “Shopping for Pleasure: Malls, Power, and Resistance”
*Mike Davis, “Fortress Los Angeles”
Eva Sperling Cockroft and Holly Barnet-Sánchez, “Signs from the Heart: California Chicano Murals”
*Visual Essay: Graffiti Politics–Claiming Interpretive Space
Banksy, “Wall and Piece”
MAKING CONNECTIONS: Public Roadsides, Private Grief
L. Anne Newell, “Roadside Crosses: Centuries-Old Tradition Can Stir Controversy”
Jeff Burlew, “Memorials Cause Controversy”
Visual Culture: The Troubled Landscape
Jason Berry and Richard Misrach, “Cancer Alley: The Poisoning of the American South”
Film Clip: Analyzing Set Design: Cities in Decay
Fieldwork: Observing the Uses of Public Space
Mining the Archive: Take a Walking Tour

Chapter 7: Storytelling
Patricia Hampl, “Red Sky in the Morning”
MAKING CONNECTIONS: Urban Legends
Jan Harold Brunvand, “’The Hook’ and Other Teenage Horrors”
Patricia A. Turner, “I Heard It Through the Grapevine
*Henry Jenkins, “Why Heather Can Write”
*David Itzkoff, “The Shootout Over Hidden Meanings in Video Games”
Robert Warshow, The Gangster as Tragic Hero
MAKING CONNECTIONS: Film Reviews: The Case of Hancock
*Manohla Dargis, “Able to Leap Tall Buildings, Even if Hungover”
*David Denby, “Desperate Men”
Visual Culture: The Graphic Novel: Reader Participation
Marjane Satrapi, “The Veil”
Film Clip: The Art of Adaptation
Fieldwork: Writing a Questionnaire
Mining the Archive: Comic Strips and Comic Books

Chapter 8: Work
Sandra Cisneros, “The First Job”
Tillie Olson, “I Stand Here Ironing”
*Stacy Schiff, “Our Little Women Problem”
Martín Espada, “Alabanza”
*Visual Essay: Working Class Heroes
*Dulce Pinzón, “The Real Story of the Superheroes”
MAKING CONNECTIONS: Offshoring the Great American Dream
Thomas L. Friedman, “The Great Indian Dream”
David Moberg, “High Tech Hi-Jack”
*Steven Greenhouse, “Worked and Overworked”
Visual Culture: Reading Documentary Photography
Charles Bowden, “Camera of Dirt”
Film Clip: Film Documentary and the Role of the Narrator
Fieldwork: Restructuring the Network of a Workplace
James P. Spradley and Brenda J. Mann, “The Cocktail Waitress”
Mining the Archive: Lewis Hine and the Social Uses of Photography

Chapter 9: History
Mary Gordon. “More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island.”
*Kristen Ann Hass. “Making a Memory of War: Building the Vietnam Veterans Memorial.”
Alan Trachtenberg. “Reading American Photographs.”
*Visual Essay: American Photographs.
Jane Tompkins. “’Indians’: Textualism, Morality, and the Problem of History.”
Christopher Phillips. “Necessary Fictions: Warren Neidach’s Early American Cover-Ups.”
Visual Essay: Warren Neidach, Contra Curtis: Early American Cover-Ups.
*Making Connections: Two Speeches on Race and Racism in the United States.
*Frederick Douglass. “What to the Slave Is the Fourth of July?”
*Barack Obama. “A More Perfect Union.”
Visual Culture: Representations of War.
Marita Sturken. “The Television Image: The Immediate and the Virtual.”
Visual Essay: The Iraq War and Occupation.”
Film Clips: Film Genres: The Western.
Fieldwork: Oral History
Studs Terkel. “The Good War: An Oral History of World War Two.”
Mining the Archive: Local Museum and Historical Societies.

Chapter 10: Living in a Transnational World
Amitava Kumar. Passport Photos.
Making Connections: Colonized and Colonizer
Jamaica Kincaid. “Columbus in Chains.”
*George Orwell. “Shooting an Elephant.”
Gloria Anzaldua. “How to Tame a Wild Tongue.”
*Mary Louise Pratt. “Arts of the Contact Zone”
Photos: Coco Fusco and Guillermo Gomez-Pena, “Two Undiscovered Amerindians Visit the West”
Samuel Fosso, “Le chef qui a vendu l’Afrique aux colons.”
Laura Auricchio. “Works in Translation: Ghada Amer’s Hybrid Pleasures.”
*Inderpal Gerwal. “Traveling Barbie.”
Visual Culture: Transnational Solidarity.
Film Clips: Bollywood.
Mining the Archive: 19th-Century Orientalism.

Credits
Index
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