Strategic Marketing Problems 2024 pdf epub mobi 电子书

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发表于2024-11-30

Strategic Marketing Problems 2024 pdf epub mobi 电子书

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出版者:

作者:Kerin, Roger A./ Peterson, Robert A.

出品人:

页数:744

译者:

出版时间:2009-8

价格:$ 230.00

装帧:

isbn号码:9780136107064

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Strategic Marketing Problems 2024 pdf epub mobi 电子书图书描述

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET : Relevant information and case studies for marketing executives and professionals.

Strategic Marketing Problems 2024 pdf epub mobi 电子书

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