This is a fantastic guide for photographers who need help capturing mood and expanding their creative potential. It teaches how the four basic qualities of light can enhance a picture and portray emotion. It includes beautiful examples to help inform and instruct. Photographers who need help getting in the mood and expanding their creative potential will find the guidance they've been seeking in this beautiful reference book. Using his most breathtaking work as examples, noted photographer Joseph Meehan demonstrates how to take photos that go beyond mere representation to make a statement, convey a feeling or capture an emotional atmosphere. Learn how the four basic qualities of light (colour, contrast, direction and intensity) can enhance a picture. Add drama by working with different lens focal lengths, aspect ratios, filters and white balance. Whether the weather is grey and brooding or bright and sunny, use it to add ambience to a photo. This is a must-have how-to for all photographers wishing to imbue their images with personal expression.