This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
發表於2024-11-13
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 2024 pdf epub mobi 電子書 下載
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這本是紮紮實實讀完瞭,我打心眼底佩服自己。
評分這本是紮紮實實讀完瞭,我打心眼底佩服自己。
評分這本是紮紮實實讀完瞭,我打心眼底佩服自己。
評分這本是紮紮實實讀完瞭,我打心眼底佩服自己。
評分這本是紮紮實實讀完瞭,我打心眼底佩服自己。
Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy 2024 pdf epub mobi 電子書 下載