CIMA Official Learning System Enterprise Strategy, Sixth Edition

Neil Botten, Principal Lecturer, Strategic Management, at Westminster Business School and CIMA Examiner

出版者:ELSEVIER

作者:Botten, Neil

页数:706

出版时间:2009-8-1

价格:$68.95

装帧:Paperback

isbn号码:9781856177825

图书标签:英国管理

CIMA Official Learning Systems are the only textbooks recommended by CIMA as core reading. Written by the CIMA examiners, markers and lecturers, they specifically prepare students to pass the CIMA exams first time.

Fully updated to reflect the 2010 syllabus, they are crammed with features to reinforce learning, including:

- step by step coverage directly linked to CIMA’s learning outcomes

- fully revised examples and case studies

- extensive question practice to test knowledge and understanding

- integrated readings to increase understanding of key theory

- colour used throughout to aid navigation

* The Official Learning systems are the only study materials endorsed by CIMA

* Key sections written by former examiners for the most accurate, up-to-date guidance towards exam success

* Complete integrated package incorporating syllabus guidance, full text, recommended articles, revision guides and extensive question practice

用户评价

模型很多，理论很丰富。关于营销和IT部分的对财务人士尤其有指导性。

模型很多，理论很丰富。关于营销和IT部分的对财务人士尤其有指导性。

模型很多，理论很丰富。关于营销和IT部分的对财务人士尤其有指导性。

模型很多，理论很丰富。关于营销和IT部分的对财务人士尤其有指导性。

模型很多，理论很丰富。关于营销和IT部分的对财务人士尤其有指导性。