Going Dirty 2024 pdf epub mobi 电子书


Going Dirty

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Going Dirty 2024 pdf epub mobi 电子书 著者简介

David Mark is a senior editor for Politico.


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发表于2024-11-10

Going Dirty 2024 pdf epub mobi 电子书

Going Dirty 2024 pdf epub mobi 电子书

Going Dirty 2024 pdf epub mobi 电子书



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出版者:Rowman & Littlefield Publishers
作者:Mark, David
出品人:
页数:300
译者:
出版时间:2009-4-16
价格:$ 28.19
装帧:Paperback
isbn号码:9780742599819
丛书系列:

图书标签: 美国政治   


Going Dirty 2024 pdf epub mobi 电子书 图书描述

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds as dumb or lightweight, an approach that got upended when a veteran actor and rookie candidate named Ronald Reagan won the California governorship in 1966, setting him on a path to the White House. The negative tone of campaigns has also been ratcheted up dramatically since the terrorist attacks of September 11, 2001: Campaign commercials now routinely run pictures of international villains and suggest, sometimes overtly, at other times more subtly, that political opponents are less than resolute in prosecuting the war on terror. The book also outlines a series of races in which negative campaigning has backfired, because the charges were not credible or the candidate on the attack did not understand the political sentiments of the local electorate they were trying to persuade. The effect of newer technologies on negative campaigning is also examined, including blogs and Web video, in addition to tried and true methods like direct mail.

Going Dirty 2024 pdf epub mobi 电子书

Going Dirty 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
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Going Dirty 2024 pdf epub mobi 电子书


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