Google Your Way to the Top of Your Industry! It's great to have a punchy Web site, but if you aren'toptimizing your search-engine presence, you're just anothercompany lost in cyberspace. With Be #1 on Google, you can instantly put your companyin the top spot of relevant online searches-and dramaticallyincrease sales. An international expert in search-engineoptimization, Jon Smith explains how to draw seriouscustomers-not curious or bored Web surfers-to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn't Containing 52 techniques in all, each of which can usedimmediately, Be #1 on Google is the essential guide towinning the battle for first ranking on the world's most utilizedsearch engine.