Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. Based on over forty years of combined marketing experience, consultants Sally Beamer and Gerardo Tabio will teach you a solid marketing strategy to develop innovative ideas targeted to the interests and wants of your customers. Using a methodology that they have honed with both large corporations - like Coca Cola, Volkswagen, and Wendy's - and small, locally owned businesses, such as car dealerships, jewellery shops, and radio stations, the authors guide you step-by-step to create a marketing plan that will produce positive, measurable results. From their wealth of experience, Beamer and Tabio use many entertaining and enlightening anecdotes so that you can immediately understand and implement their advice. Their simple formula allows you to quickly generate a lengthy list of diverse, novel, and relevant ideas, while holding to a high standard. Then you will learn how to troubleshoot and refine this list to find the best ideas to reach your target customers and add to the bottom line. Using the ingenious approach taught in this book, companies both large and small will be able to develop customised, novel ideas that meet specific marketing objectives and vastly improve the likelihood of a campaign's success.
具體描述
讀後感
用戶評價
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有