Public Relations Campaigns 2024 pdf epub mobi 電子書 下載

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Public Relations Campaigns pdf epub mobi 圖書描述

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

Public Relations Campaigns 2024 pdf epub mobi 電子書 下載

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發表於2024-12-03

Public Relations Campaigns 2024 pdf epub mobi 電子書 下載

Public Relations Campaigns 2024 pdf epub mobi 電子書 下載

Public Relations Campaigns 2024 pdf epub mobi 電子書 下載

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