In "Sell with Soul" the author shares her rise from a nervous rookie agent to a successful real estate broker in Denver, Colorado. The book contains detailed instructions and checklists for many of the activities a new agent must master, such as building a contact database, learning the market, working with buyers, crafting marketing listings, and negotiating inspections. Allan also shares many stories from her own career that will help the new agent better understand her recommendations. "Sell with Soul" also speaks out against the status quo and asks agents to consider the needs of their clients before considering their own personal need for a paycheque, and counsels agents to welcome every learning experience, even when it does not result in a closed sale. Many new agents have told Allan how her book gave them hope that they could succeed without sacrificing their principles or changing their personalities.