Experiment-research Methodology in Marketing 2025 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Experiment-research Methodology in Marketing 2025 pdf epub mobi 电子书著者简介

Experiment-research Methodology in Marketing 电子书图书目录

下载链接在页面底部

下载链接1
下载链接2
下载链接3

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-05-30

Experiment-research Methodology in Marketing 2025 pdf epub mobi 电子书

喜欢 Experiment-research Methodology in Marketing 电子书的读者还喜欢

Experiment-research Methodology in Marketing 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:

作者:Patzer, Gordon L.

出品人:

页数:240

译者:

出版时间:1996-3

价格:$ 125.37

装帧:

isbn号码:9780899309606

丛书系列:

图书标签:

Experiment-research Methodology in Marketing 2025 pdf epub mobi 电子书图书描述

A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality--a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations.

Experiment-research Methodology in Marketing 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!