Experiment-research Methodology in Marketing

Experiment-research Methodology in Marketing pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Patzer, Gordon L.
出品人:
页数:240
译者:
出版时间:1996-3
价格:$ 125.37
装帧:
isbn号码:9780899309606
丛书系列:
图书标签:
  •  
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

A thorough presentation of the use, types, and applications of experiments in marketing research. The presentation shows that experiment research can benefit marketing research immensely. As a consequent, the information collected throught an experiment can be invaluable to assist marketing decision makers. This book will therefore be of value to marketing researchers and students of marketing research, and will also be of value to marketing practitioners and general managers in business and non-business organizations. This book explains that the primary reason that experiments are valuable to assist decision making involves the concept of causality--a relationship in which a change in one variable causes a change in another variable (i.e., cause-and-effect relationship). Three criteria required to properly conduct an experiment that allows inferences about cause-and-effect relationships with reasonable certainty are: (1) evidence of association, (2) appropriate timing, and (3) elimination of alternative explanations.

具体描述

读后感

评分

评分

评分

评分

评分

用户评价

评分

评分

评分

评分

评分

本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

© 2025 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有